Wendy Wessels - Geplaatst op 19-02-2025
- Bijgewerkt op 21-02-2025
In recent years, the travel and real estate sectors in Europe have witnessed a remarkable trend: an explosive growth in both the demand and supply of serviced apartments. These fully furnished accommodations, which combine comfort and flexibility with hotel-like services, appeal to a wide range of travellers and expats. While the concept of serviced apartments has been well-established for decades in the United States and England, it is still relatively new in Europe. What is driving this growth, and how can you take advantage of the expanding market?
The Driving Forces Behind Demand
The Driving Forces Behind Demand
- Flexibility for modern travellers
The global rise of hybrid working and extended business trips has increased the need for flexible and comfortable accommodations. Serviced apartments provide travellers with the opportunity to stay for longer periods in a home-like environment, without compromising on service and convenience. For business travellers, they are ideal, offering amenities like kitchens, laundry facilities, and often prime locations in city centres. - Experience from America and England
In countries such as the United States and England, serviced apartments have long held an established position. Especially in cities like New York and London, they are a staple for both business travellers and tourists. These markets have demonstrated this concept's success, inspiring its adoption in Europe. Now, Europe is at the start of a similar growth trajectory, with a strong increase in both demand and supply. - The rise of digital nomads
The emergence of digital nomads has also contributed to the growing popularity of serviced apartments. Many professionals now work remotely and seek comfortable and affordable accommodations that give them the freedom to balance their work and personal lives. - Post-pandemic travel
Following the pandemic, travellers are looking for more privacy and space compared to traditional hotels. Serviced apartments offer a safe and personal solution, particularly for families or small groups.
Preferred Hotel Reservations: Bridging Demand and Supply
With the growing demand for serviced apartments in Europe, it is becoming increasingly important for travellers to quickly and easily find the right accommodation. We address this need with our platform. Preferred provides a cost-free and fully independent service to help travellers, expats, and businesses find the perfect serviced apartment. The platform connects users to a wide range of options tailored to specific requirements, such as location, amenities, and budget.
By partnering with an extensive network of providers, Preferred saves you time and gives you access to the best solutions, both in established markets like London and in emerging cities across Europe.
The Growing Supply in Europe
- Catching up with America and England
While cities like New York, Los Angeles, and London have offered a broad range of serviced apartments for decades, Europe is now catching up. Major business hubs such as Amsterdam, Frankfurt, and Paris are seeing rapid growth in their offerings. - Investments by major players
An increasing number of international hotel chains and real estate companies are investing in expanding their serviced apartment portfolios in Europe. Brands like Marriott’s "Residence Inn" and Accor’s "Adagio" are now focusing more on European cities. - Local developers and startups
In addition to multinationals, local real estate developers and startups play a crucial role. Innovative concepts such as co-living (shared living spaces with communal facilities) are bridging the gap between traditional rental housing and hotels. - Focus on technology and sustainability
Many new serviced apartment projects integrate smart technologies, such as contactless check-in and energy-efficient systems. Sustainability has become a priority, with buildings designed to minimize their ecological footprint and use sustainable materials.
The Future of Serviced Apartments in Europe
The popularity of serviced apartments shows no signs of slowing down. While the concept is already deeply rooted in America and England, Europe still has significant room for growth. Urban development, changes in the way people work and travel, and technological innovations will continue to drive the sector forward.
Whether you are a business traveller, an expat, or a digital nomad, a serviced apartment can be the perfect solution. Preferred Hotel Reservations makes finding the right accommodation easy and hassle-free.
